Previous Work

With nearly 15 years of experience in strategic brand management, PR, internal communications, event management, social media, advertising and production management, Krista Myers Sponsky has helped companies integrate and maximize their marketing and communications budget.  She has worked with small non-profit agencies, family owned businesses and publicly-traded corporations in industries ranging from staffing, engineering and construction to restaurant, retail and real estate organizations. 

  • Developed and implemented an integrated strategic marketing plan encompassing four operating divisions and 22 markets/industries
  • Improved employee engagement and internal communications during times of corporate change
  • Developed executive communications for CEO and executive leaders of $1B, 10,000 employee staffing and engineering firm
  • Managed the creation of an entirely new system of collateral materials including brochures, print advertising, technical papers, direct mail and online marketing
  • Managed high-profile signature events from start to finish, including development, fundraising, planning and execution
  • Coached and prepped executives for on and off-camera media interviews
  • Write and manage production of collateral materials including brochures, white papers, direct mail
  • Implemented social media campaigns including blogs, Facebook, Twitter, Instagram and YouTube
  • Managed website development and content updates